We only use organic colors




All-Nutrient hair color is free from the following chemicals:
Common Hazardous Ingredients in Personal care Products, propylene Glycol, DEA, TEA MEA- Diethanolamine (DEA), Triethanolamine (TEA), and Monoethanolamine (MEA), Butylene Oxide, Dioxins, DMDM Hydantion, Diazolidiny1 Urea and Imidazolidiny1 Urea _ DMDM Hydantion, Diazolidiny1 Urea and imidazolidiny1 Urea, Lanolin, Lead, Nonylphenols, Parabens, PEG- Polyethylene Glycol (PEG), Phenylenediamine, Phtha;ates, Polysobate 60 and Polysobate 80, Propylene Glycol, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Talc.



Why Organic?

Our health and the future of our planet are in our hands today. The carbon footprint we leave behind will impact the quality of life for generations to come. Our products are formulated with certified organic ingredients that do not harm our fragile eco-system through the use of chemicals and pesticides. Millions of people suffer from chronic health problems linked to their exposure to pesticides and carcinogens. It is our goal to reduce our exposure to such harmful agents while still looking beautiful and feeling great. We are committed to promoting healthy hair and a healthy environment.

The new and innovative KeraGreen Keratin and Protein Hair System far exceeds what similar products have done in the past. Our products don’t just change the appearance of the hair, but work to restore the health and shine of dry, damaged hair. Our exclusive formula contains Hydrolyzed Keratin, Silk and Collagen that work to penetrate deep into the hair follicle and deposit rich moisturizing ingredients, giving your hair the strength and elasticity it needs to stop future breakage from occurring and the addition of L-Cystine will help protect against any future hair loss. With its continuing use, your hair will be restored to its ultimate healthy state.


  • Easy application
  • Not heavy or greasy
  • Easy to manage with a brush
  • Faster drying times with no residue
  • Does not emit toxic smoke
  • Does not irritate scalp
  • Can be applied from the root
  • Application time is reduced by half
  • Eliminates frizz
  • Deposits a high level of shine
  • Softens curls
  • Manageable and silky hair
  • Seals in color and highlights
  • Controls hair loss

Exclusive ingredients:

  • Deionized Water
  • Keratin Complex
  • Olive Oil
  • Hydrolyzed Collagen
  • L-Cystine
  • Hydrolyzed Silk
  • Vitamin B5
  • Wheat Germ Extract
  • Jojoba Oil
  • Citric Acid Leaf Extract
  • L- Cystine
  • Wheat Germ Extract
  • Nettle Extract
  • Arnico Flower Extract
  • Jojoba Oil



The NIOXIN approach began in 1987, when founder Eva Graham experienced thinning hair after the birth of her first child and began to investigate the idea of treating the scalp with scincare methods. Until then, people experiencing thin-looking hair had very few options for help. NIOXIN’s advanced technologies provide real solutions for making the most of the hair you have, transforming the hair care industry and bringing hope and confidence to men and women everywhere.

NIOXIN uses advanced technologies to deliver thicker, fuller, denser-looking hair. Our commitment to innovation, supported by 25 years of research, enables us to be able to help more than 3 out of 4 men and women in the U.S. who experienced thinning hair. NIOXIN’s innovative solutions have gained industry recognition year after year.

Some of our latest awards include:




Big Sexy Hair Spray & Play Volumizing Hairspray gives your hair moveable and unbelievable volume, lift and hold. This firm, fast-drying volumizing hairspray leaves hair manageable and super shiny while defending it against damaging UV rays. Its extra strength won’t diminish under humidity and it is great for any hair type.



American Crew is more than just a lifestyle brand or a salon supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created for men specifically to meet the needs of stylists.

Today American Crew continues its commitment to being one of the world’s most innovative and interesting companies. Around the globe, it consistently pioneers the latest styles and the most innovative products made exclusively for men.

American Crew never forgets its job is to give men and their stylists the tools they need to create stylish, masculine looks every day.



Colour Care for Serial Hair Abusers

Transform over-processed and chemically treated hair with new Dumb Blonde.  This pH balanced shampoo and reconstructor with milk extracts and Protein Booster Technology™, helps restore the hair at its core, while protecting the hair externally.  Blonde hair is back to its brilliant best – soft smooth and ready for action. Feed your colour addiction and keep colour electric. Colour Goddess shampoo and conditioner is infused with keratin and nourishing sweet almond oil to care for coloured hair. Our nourishing conditioner deposits a micro-layer of water repelling agents on the hair, without feeling heavy.  Developed to help smooth down the cuticle for electric colour and shine.



Joico fuses the power of DNA science and the latest advancements in bio-mimicry to introduce our biggest breakthrough to date:
Bio-Advanced Peptide Complex™, the most powerful, most targeted hair repair technology ever created.